HTML eMail Marketing Course...

HTML eMail Marketing Course Locations...

Our HTML eMail Course is delivered onsite in London, Luton, Northampton, Cambridge and just about everywhere else in the UK.

Although our Adobe Courses are delivered onsite we can arrange training suites in locations convenient for your company.

HTML eMail Marketing Course Overview...

This HTML eMail Course is designed to quickly get you up to speed on the skills you need for emarketing your company.  It shows how to create online marketing materials for email blasts or regular newsletter.

Working with Adobe Photoshop and Adobe Dreamweaver you learn to create rich working HTML Marketing eMails working with Dreamweaver to create the structure and Photoshop to create beautifully sized and crafted images for high impact websites.  The HTML eMail concludes with distributing the newsletter, it shows the different options available including Outlook and third party Campaign software such as MailChimp and Vertical Response *.

HTML eMail Marketing Course Content...

Course Introduction Photoshop and the Web

Understanding the HTML email process 
Working with Dreamweaver 
Understanding different Browsers
Understanding how to display HTML emails
How does the process work
External Servers
Learn how eShots are displayed
Differences between email clients
Web Mail / Outlook / 

Working with Photoshop for Web Produced Images
Learning Photoshop Tools & Interface
Guides and Layout Techniques for Exact Accuracy
Work with Photoshop Type Tools
Working with Images
Working with Photoshop Shapes
Optimising Images for the Web
File Extensions for the Web
Dreamweaver HTML Photoshop to Web

Working in Dreamweaver Design View
Working with Dreamweaver Interface
Dreamweaver and eMail Shots
 

Working with Images
Using the Slice Tool
Defining Slices
Generating the HTML in Photoshop
HTML Setup
Dreamweaver Tables Dreamweaver HTML to eMail Design

Creating Tables
Working & Editing Dreamweaver Tables
Tables & Page Layouts
Tables & Table Structure
Image Spacers
Working & Using Nested Tables
Images & Data in Dreamweaver Tables

Working with Web Design
Understanding the limitations
eMail Design Tips & Tricks
Dreamweaver & eMail Shots
HTML Code, Understanding HTML Code
Viewing examples of HTML Codes
Specific HTML eMail Requirements
Dreamweaver HTML Pages Photoshop & Dreamweaver RoundTrip

Creating Pages in Dreamweaver
Creating & Working with HTML Dreamweaver Pages Understanding Dreamweaver Page Structures
Dreamweaver Page Properties
Inline Styles
HTML Font tags
Preview Dreamweaver Page

Working with Images
Web Based Images
Sourcing Images for the eShot
Creating high impact Images
Combining Type & Images
Inserting Images in Dreamweaver
Positioning images in Dreamweaver Tables
Dreamweaver Links Dreamweaver Bulk Email

Working with Dreamweaver Links
Creating & Editing Links
Email Links
Absolute & Relative Links
Image Hotspot Links

Check HTML eShot Client Review
Use Outlook for HTML Email sends
3rd Party Test Apps
eMail HTML Testing eShot Distribution and Delivery

Testing the eMail
Uploading HTML
Uploading Images
Testing Subject Lines
Verifying in Email Clients
Troubleshooting eBugs
Options – Email service providers

Plain-text alternative version
Creating a mailing list
Managing subscribers
Scheduling, and when to send
Tracking, click-throughs, bounces and reports
Anti-spam techniques
   
Prices for HTML eMail Course - price per course per day

(the more persons on the course the more you benefit as we work on a sliding scale)
ALL PRICES INC VAT
Standard Rate for One Person is £275.00 INC VAT
Second and Subsequent Persons £50.00 INC VAT each
We are Midlands based so depending on your location in the UK travel expenses for the HTML eMail Training Course may be incurred.
 
The above price includes 6 months post course support. We like to build rapport with our clients so any post HTML EMail course support would held direct with the Adobe Trainer who delivered the course/s. It also includes any and all course materials plus access to our online training tips, tricks & tutorials section.

 

HTML eMail Marketing Course Locations...

Our HTML eMail Courses are held in London, Luton, Northampton, Cambridge and just about everywhere in between.

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